![]() For medium/buildable coverage to cover blemishes and discoloration: Tap on with a dampened beauty sponge, foundation or stippling brush.For light/sheer coverage to even out redness or discoloration: Apply with you fingertips, like moisturizer and blend out.Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara. Tower 28 Beauty SOS Intensive Redness Relief Serum. Free of Essential Oils, Fragrance, Alcohol, Animal By-Products, Sulfates SLS/SLES, Parabens, Formaldehydes, Formaldehyde-Releasing Agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.50% recycled resin packaging, vegan & cruelty-free.In Ocean Park - medium skin with neutral undertones.Fragrance-free, alcohol-free, non-greasy, non white-cast, and non-oxidizing - for every sunnyday. Anti-inflammatory White Sage Extract helps neutralize free radicals from the sun. Tower 28 Almond ShineOn Milky Jelly Lip Gloss (14.00 for 0.13 oz.) is a muted, medium brown with subtle, warm undertones and a milky, cream finish. Reparative Prickly Pear Extract helps protects from blue light pollution. Non-Nano Zinc Oxide protects from UVA/UVB damage and suitable for sensitive skin. Read on for our honest Tower 28 Beauty reviews.SunnyDays is a 2-1 mineral sunscreen foundation with SPF 30 that evens redness, protects from sun damage and blue light, and soothes UV-stressed skin while maintaining a natural finish so your real skin (freckles included) can have their moment in the sun. ![]() We had Glamour editors put the entire line to the test. If you're looking for where to start, you came to the right place. The whole line is worth a try, and with each product under $30, you can collect them all in no time. After working for many different brands over the years, I know how crucial it is to work with people you both like and respect, and I truly feel inspired by our small but mighty team every single day.” I am also so proud of the team we’ve built, and the relationship we all have. “A major ‘pinch-me’ moment was seeing our products on the shelf at Sephora-and even though that first launch was a couple years ago, it still doesn’t get old. The brand’s site lists ingredients it deems potentially irritating. “Looking back over the last three years since we launched, I have so much to be proud of,” says Liu. Named after a lifeguard tower on the West Coast, Tower 28 describes itself as a clean makeup brand made for all types of skin. The brand is stocked at Sephora and Credo, both the blushes and lip jellies have gone viral on TikTok, and its won several beauty awards (including Glamour's! ) I want Tower 28 to be a place where people like me know that its okay to be sensitive.”Ĭonsidering the wild success of Tower 28, it's safe to say Liu's wish came true. I was always so wary of testing new things, and would frantically skim through ingredient lists, only to be disappointed. “Having suffered with unreliable skin myself, I know how important it is to have a brand that you can really count on. “I hope that customers with sensitive skin feel confident in coming to us and trying our products,” Liu tells Glamour. Each product will get you one step closer to dewy, glowing, sun-kissed surfer-girl skin (hence the brand name, referring to the lifeguard tower at the border of Santa Monica and Venice Beach). The range is small but mighty, with two skin-care products and five makeup products-though most are a hybrid of the two-all with a cult following. Today the brand is stocked at Sephora, beloved on TikTok, and remains the first and only makeup brand to 100% follow the National Eczema Association's guidelines. Style: SOS Daily Rescue Facial Spray, FULL-SIZE. And so, in 2019, Tower 28 was born as a fun, affordable option for sensitive and eczema-prone skin, with an easygoing California-inspired vibe. Tower 28 SOS Daily Rescue Facial Spray Soothing and Refreshing pH Balancing Toner Hypochlorous Acid Designed for Sensitive Skin 4 Fl Oz. Clinical brands worked but lacked the fun and joy she wanted from her products. She found that “natural” products, which are often marketed as better for sensitive skin, were still irritating. She loved the brands she was working with but was never able to enjoy testing the newest products without the risk of triggering her eczema. A longtime beauty executive, Amy Liu set out to create a brand that wouldn’t irritate her eczema. Tower 28 is here to change that.įounder Amy Liu started the brand after years of working for iconic brands like Smashbox and Kate Sommerville on the marketing side. 1 hour ago &0183 &32 Amy Liu is the founder of Tower 28. But despite the wide range of products available, eczema-prone skin is still often an afterthought. In today's beauty landscape, new products are constantly launching to cover all kinds of skin concerns.
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