While you can find at least half a dozen studies for Instagram or Facebook with a quick Google search, very few focus on TikTok. Most of these studies are for other social media platforms – not TikTok. Some of the studies looked at dozens of millions of posts, capturing a clear picture of the engagement post time relationship. Marketing agencies like ourselves are always interested in how posting time affects engagement, as shown by the multitude of studies on the topic. Or maybe there’s a huge event overshadowing your post that you worked so hard to curate. It might not be the be all end all factor, but you’ll certainly get less traction if everyone in your target audience is asleep. Does TikTok posting time affect engagement?Īs it does across all social media platforms, time plays a critical role in post success on TikTok. Here we’ll discuss some things to consider when posting on TikTok, helping you determine when the best time to post on this expanding channel might be. Determining the best time to post on TikTok can be complicated, but the right tools and attitude can make a world of difference. Time, in particular, is critical - from the time of day, to the day of the week, to other special occasions. ![]() The overnight rise and fall of countless users might make it seem like predicting the response to any content is nearly impossible, but there are some factors that can be helpful in making these predictions. ![]() TikTok can be a fickle beast, constantly changing on a whim.
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